Audiovisual Architectural Mapping and Catalan Identity

This post contains all of the videos to which I refer in my article “The projection on the wall: what audio-visual architectural mapping says about Catalan identity” recently published in the Journal of Urban Cultural Studies.

What is audiovisual architectural mapping?

Audiovisual architectural mapping transforms the façades of buildings into something completely different. Projectors and speakers combine computer-controlled images and sound in order to impose a visual and audio remapping of the surface. Through the projection of simulated shadows, fixed architectural elements can be made to appear to move.

Who cares?

The practice of superimposing dynamically changing information over city space offers a new way to write and tell stories that inextricably links architecture, technology, public space, and urban planning.

In my article,

I draw on recent studies that have linked urban spectacles, screens and public space (Gotham 2005; Manovich 2006; McQuire, Papastergiadis and Cubitt 2006; Struppek 2006; Broeckmann 2009; Jaschko 2009), and explore the relationship between audiovisual architectural mapping and the production of identity in contemporary Catalonia.

Two creative groups, Telenoika and Nueve Ojos, both based in Barcelona, Spain, produce dazzling audiovisual architectural mappings of site-specific buildings to open or close cultural festivals. I compare Telenoika’s deterritorializing approach to audiovisual architectural mapping in the Festival D’Art Contemporani Ingràvid (2009) in Figueres with Nueve Ojos’ territorializing method in the Mercè Festival (2009) in Barcelona in order to shed light on their political and cultural consequences for contemporary Catalan identity.

Nueve Ojos

800px-Generalitat_Catalunya_fachada_01Figure 4: La Casa de la Ciudad de Barcelona. Source: Oscar Valencoso (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html or CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)%5D, via Wikimedia Commons.

 

Enlluerna’t [Be Dazzled], the audiovisual architectural mapping of La Casa de la Ciudad de Barcelona for the opening of the 2009 Mercè Festival

 

Telenoika

Vista_del_Teatre_El_Jardí_de_Figueres

Figure 1: Teatre Jardí in Figueres. Source: Francesc Vernet López (Own work) GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0(http://creativecommons.org/licenses/by-sa/3.0) via Wikimedia Commons

 

warpmap_2

 

warpmap_1

 

 

 

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